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About Me

Pawan Kumar

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About Me

I am a results-driven full-stack web developer with a strong foundation in WordPress development, digital marketing, graphic design, and video editing. With hands-on experience managing and scaling eCommerce businesses like OutFliq.com and BFProfessionals.in, I specialize in SEO, PPC, SMO, Meta Ads, affiliate marketing, and API integrations. I bring a creative edge through professional branding, UI/UX design, and content creation using tools like Canva and Photoshop. My expertise extends to building responsive, high-performance websites and managing online inventories effectively. I am passionate about delivering strategic, data-driven solutions that drive growth and elevate brand identity.

With a strong eye for detail and a passion for innovation, I continuously strive to stay ahead in the ever-evolving digital space. Whether it's optimizing a website for performance, designing compelling visuals, or executing result-driven marketing campaigns, I am committed to delivering quality work that drives growth and enhances user experience.

Experience

2020 - Present

Founder & Full-Stack Developer

OutFliq.com / BFProfessionals.in

Led the creation, management, and scaling of two eCommerce platforms with a focus on WordPress development, WooCommerce, and inventory management. Implemented SEO, Meta Ads, affiliate marketing, and API integrations to boost revenue and engagement.

2018 - 2020

Digital Marketing Strategist

Freelance

Designed and executed SEO, PPC, SMM, and WhatsApp marketing strategies for clients. Special focus on data-driven campaigns, lead generation, and ROI optimization across industries.

Education

2011 - 2014

Bachelor of Commerce (Hons.)

Delhi University

Gained a strong foundation in accounting, business management, and economics. Developed analytical thinking and an understanding of financial systems—skills that later complemented my digital marketing and web development journey.

2020

Digital Marketing Certification

Digital Expert Corporation of India & LearnVern

Certified in SEO, PPC, social media marketing, email campaigns, and content strategy. This training helped me master tools like Google Ads, Meta Ads Manager, and analytics to drive results-oriented digital campaigns.

Skills

85%

Wordpress

Custom themes, plugins & WooCommerce

78%

SEO & SMO

On-page, Off-page & Technical SEO

92%

Meta & Google Ads

Lead generation & campaign management

90%

Graphic Designing

Photoshop, Canva, branding & UI design

81%

Video Editing

Promo, reels, ads using Premiere Pro, etc.

87%

API Integration

3rd party and custom backend APIs

Awards

2024

10k+ Happy Customers

Achieved milestone with OutFliq.com and BFProfessionals.in

2022

Top-Rated Seller (Freelance)

Recognized for WordPress & SEO services across platforms